Google-operated TLD for apps. Enforces HTTPS-only connections for enhanced security.
New Generic Top-Level Domains (New gTLDs)
Since 2012, ICANN's New gTLD Program has revolutionized the domain landscape with over 1,000 new extensions. From .tech and .shop to .app and .blog, these modern TLDs offer industry relevance, better availability, and creative branding opportunities that traditional extensions can't match.
The New gTLD Revolution
How ICANN's 2012 program transformed the domain namespace forever.
The New gTLD Program represents the largest expansion of the domain system since the internet's creation. Before 2012, generic TLDs were limited to about 22 extensions. ICANN received nearly 2,000 applications, each requiring a $185,000 evaluation fee. After extensive review, the first new gTLDs began launching in 2013.
New gTLDs offer several advantages: better availability (while finding a good .com is difficult, new TLDs have fresh namespace), industry relevance (a .tech domain immediately signals technology focus), and enhanced security (some TLDs like .app require HTTPS by default).
Categories include generic terms (.shop, .online), industry-specific (.tech, .bank), geographic (.london, .tokyo), brand TLDs (.google, .bmw), and creative options (.guru, .ninja). This diversity ensures there's a relevant extension for every business and project.
Popular New gTLDs
The most successful extensions from the New gTLD Program.
For developers and development resources. Also requires HTTPS by default.
One of the most successful new gTLDs, widely adopted by tech companies and startups.
Leading choice for online stores. Universal meaning makes it instantly recognizable.
Versatile extension suitable for any online business or project.
Perfect for bloggers and content creators. Clear purpose communication.
Popular among designers and creative agencies worldwide.
For cloud computing, SaaS, and infrastructure providers.
FAQ
New gTLDs are generic extensions introduced since 2012 through ICANN's expansion program. Over 1,000 new options like .tech, .shop, and .app were created to provide more relevant and available domain choices.
Google treats all TLDs equally for ranking. Your domain extension alone won't affect SEO. Focus on quality content and user experience instead.
TLDs like .app and .dev are on the HSTS preload list, meaning browsers only connect over encrypted connections. This provides security by default for all websites using these extensions.