Blog Monetization Tips in 2021
Hostingflow.com – Earning money through blogs on the website, “blog monetization” is a marketing activity that can provide benefits in Blog Monetization, both in terms of material and exposure. If from the material side you can get direct benefits in the form of money, the exposure side can increase the awareness of your website in the eyes of the audience you are targeting. Here are some things you can do to monetize your website.
Tips Blog Monetization 2021
1. Affiliate Program to Blog Monetization
Affiliate program is a website collaboration with a company to promote their products and get a commission for each transaction. The amount of commission that will be obtained varies, depending on the policies of each company. In addition, you will also have the opportunity to get promotional material that you can use as a means of learning how to place advertisements at a later date.
Affiliate program cooperation is usually in the form of a referral code that will be obtained when joining. This referral code serves to detect buyers so that when a prospective. Buyer types in the code or clicks on the link you attached to the website, the referral code from your website will be detected as the source. Not only the website, the referral code can also be shared via social media, depending on your agreement with the company.
Tip: Choose the type of affiliate program that suits the niche of your website and make sure you provide relevant quality content.
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2. Contextual Advertising
Contextual ads are ads that are served based on the context or content displayed on a website page. The format displayed varies, from graphic display, text to video, which you can place anywhere according to your website layout. Currently, the type of contextual advertising that we hear most often is Google Adsense.
Unlike affiliate programs, which immediately give a percentage commission per transaction. The nominal contextual advertising commission is usually rather small and takes a long time to actually generate.
The calculation system also varies, some are per click. Some are based on the number of impressions or how many website visitors have seen your ad. However, if your website traffic is good, you can easily make money from this type of ad.
Unfortunately, website owners don’t have full control over what types of ads will appear so this is often a problem. There may be several ads that can be blocked, but still the website owner cannot select ads that are very similar to the topic. This is because Google does not only use the main topic of the website as a parameter, but also the keywords from the search results on Google Search.
Even though you can place ads anywhere on your website, don’t let your ad fill the web page. In addition, you should not click on the ads that appear or ask your friends to help add clicks because it violates Google Adsense rules. If you do, your website is in danger of being penalized.
Tip: Don’t put up too many advertisements to keep your readers from getting annoyed.
3. Renting out space for Blog Monetization
You can also use space on the website and mailing lists to make money. The trick is to rent this space out to advertisers, usually a banner or widget in the sidebar. The advantage is that website owners can set their own rates and what advertisements will appear.
However, before renting out space for advertising, make sure your website has good credibility. The reason is, advertisers also want to know what websites will serve their ads. So, pay attention to the quality of the content as well as the appearance and accessibility of your website layout, huh!
Tip: Prepare a media kit with a complete blog statistics report on the website and update this data every month.
4. Sponsorship
Sponsorship is the most tantalizing and hardest to get type of advertising. In simple terms, a website owner works with advertisers to promote certain products. For example, advertisers give us some money or offer to become sponsors of your website.
Another form of cooperation is that advertisers can sponsor competitions or prizes that you are holding. Some of the things that you can offer as sponsorship benefits are the placement of logos in various promotional media, writing a brand name in each article, or it can be from sponsorship partners in an event, similar to what often appears on television or radio. Yes, you can add this branding activity to the benefits received by potential sponsors.
Just like renting out space on a website, sponsorship demands a good track record, as evidenced by website traffic statistics. Where to get sponsorship? It can be from advertisers who come directly to you or can pick up the ball by luring advertisers. Another source is agencies or third parties that bring together advertisers and website owners.
Another form of sponsorship is sponsored post
Advertisers will ask for their articles to be uploaded to your website (content placement) or ask you to write articles according to their terms and conditions. The articles they provide usually contain certain keywords that must be attached together with the link they provide (hyperlink).
However, will the article you write be full of advertising sentences? In order to answer this question, you need to know two types of advertising methods that are commonly done through internet media, namely hard-selling and soft-selling. Hard-selling is a sales technique that is done explicitly with direct invitation sentences, such as “buy now”, “place order immediately”, and so on. On the other hand, soft-selling implements advertising sentences that are mentioned or written indirectly, usually soft-selling begins with a story, case, or illustration before mentioning the product being offered.
Also, if you are wondering whether this sponsored article will make your website spam or not, it all comes back to you. Based on Google’s rules, there are not many links that you can attach to an article, therefore you must understand how the structure of your article will be. Not only the number of links, make sure you also link the link from your article to a safe and credible web page.
Tip : Blog posts will be more attractive if you use soft-selling techniques.
5. Free Products
This method is usually referred to as an endorsement activity, when a company or brand gives their product to an influencer (in this context the website owner) for review. Some of the products provided can be in the form of food, food products, travel tickets or entertainment activities, to hosting and domain facilities.
Don’t forget, when reviewing an item or service, be honest. There is no need to give excessive praise, nor is there any need to overly criticize if the product does not meet your expectations. The same rules also apply to blog monetization on websites, so make sure you complete the website with conditions that explain sponsorship acceptance in the form of free product rewards for your reviews.
Tip: When reviewing a product, provide honest testimonials. Instead of just selling products, sell the benefits to your website readers.
6. Selling Products
Some website owners start website blog monetization by promoting products from advertisers or through affiliate programs, then start selling their own products. Given that when a blog is growing, the content of the blog is getting better, this step can be considered a natural development. This content can then be developed and converted into products. For example, ebooks, video tutorials, and so on.
Selling your own products can increase your income because it’s clear that the profits will be 100% yours. Along with this, you will also better understand how the process of selling products through the website. You can even open your own affiliate program and pay other website owners when they are willing to serve ads from your brand.
Tip: Don’t forget, sell products that are useful for your readers, OK!
7. Membership / Membership
Depending on how valuable the information or content you present on the website. You have the opportunity to activate a membership or membership on your website. Instead of offering the same product to different people from time to time. Membership actually sells different products to the same people from time to time.
That is, when a user has registered to become a member. You don’t need to attract too many subscribers anymore. But you can start to focus on improving the quality of the content so that what your customers have “bought” is worth what they receive.
If you do this, each month the members will pay a membership fee. In return, they will get a course or tutorial that is not accessible to those who did not register for membership.
The challenge is how to provide regular content that provides benefits as well as attracts potential new members. However, if you can maintain a member membership, maybe the benefits of the website can be your main source of income. Let’s just say you have 300 members who pay Rp. 100,000 per month, so every month you can earn as much as 30 million rupiah. Pretty tempting, right?
Tip: It’s important to maintain engagement with readers and members on your website. Provide the benefits that are worth the cost they pay.
Conclusion
Initially, the income from your website was not that much. But through the development of the knowledge that you learn over time, you can definitely improve the performance of your website so that you can monetize your blog on the website. One thing that you shouldn’t forget is maintaining the quality of your website by making sure it’s fast, safe, and always reliable.
In addition, it would be even better if you could improve the quality of content accompanied by adjustments to SEO criteria so that you can slowly increase the ranking of your website on Google SERP.
It may not be guaranteed how much income you will earn or how long it will take you to start profiting from blog monetization on a website. However, maintain consistency in creating unique and engaging content, promote your site, and maintain engagement with readers.
Some of the points above may not cover the many ways to monetize a blog on a website. You can choose one, two, or all of them, but don’t forget to adjust the method you use with your target audience! Good luck!
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